Sport Tourism

2024-2025 Sport Tourism Initiative

The St. Lawrence County Chamber of Commerce has launched a new initiative to enhance sport tourism in the North Country, aimed at fostering economic growth and community development through strategic planning.

With the consultation and expertise of Cimarron Global Solutions, the "St. Lawrence County Sport Tourism Initiative" seeks to maximize sport-related opportunities that capitalize on the area's natural beauty, recreational assets, and vibrant community spirit to attract visitors and stimulate local economies. By understanding the perspectives and preferences of community members, we aim to develop a comprehensive strategy that maximizes the impact of sport tourism on both economic and community levels.

What is 'Sport Tourism'

Are YOU a Sport Tourist? Probably!

Chances are, we've all participated in Sport Tourism at some point.

“Sports tourism is a type of tourism activity which refers to the travel experience of the tourist who either observes as a spectator or actively participates in a sporting event generally involving commercial and non-commercial activities of a competitive nature.”

Initiative Updates

PROGRESS & HIGHLIGHTS

September 2024

Strategy refinement is underway based on the learnings of the Discovery phase, including the stakeholder interviews, the site visit, and the public survey results.

July - August 2024

A public survey was released for input and feedback from STLC residents. The survey closed on August 6th for analysis and reporting.

June 2024

Sport Tourism Consultant Grant McDonald conducted an on-site visit to facilities throughout St. Lawrence County, including 4 major college campuses, the St. Lawrence County trail system, and sites for traditional and non-traditional sports.

April - May 2024

SWOT Analysis conducted

Feburary - March 2024

Consultant interviews began with local stakeholders.

January 2024

Sport Tourism vendor selected after proposal process and review.